Photography Ksénia Vysotskaya
"sansnom. debuted its Fall/Winter 2017 collection with the news that this will be the label’s final release. Dubbed “No Finish Line,” the brand commemorates its resolution with a 48-hour pop-up.
The Pop-Up takes place in Lyon from the 17 to the 18 of November.
The monochrome collection consists of of wardrobe staples, indicative of sansnom.’s approach to understated technical gear suited for daily life. In line with the brand’s sense of quality, swiss yarn is utilized for the brand’s knitwear, while technical fabric for the pants and outerwear is sourced from Germany and Japan. Items include a variety of logo hoodies and sweaters, as well as items printed with “DON’T SLOW DOWN” and “ADRENALIN,” in line with the season’s theme, which relates to the message of positivity at the core of sansnom. Spring/Summer 2017.
The collection’s guiding principle centers around the concept that life is similar to a race, wherein one has to bounce back following defeat, but it’s also a continuous learning process. A runner’s water bottle, produced alongside Switzerland’s SIGG, keeps in line with this motif."
Words from Hypeabest, Nov. 17